Engineer father with son pinning a drawing at a construction site

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Father's Day · Instagram post · Reference

Engineer father with son pinning a drawing at a construction site

The setting is an unfinished concrete building interior with exposed ceiling pipes and a tall window showing a skyline of skyscrapers. A smiling father in a blue coverall and white hard hat, holding a mug, rests his hand on his son's head as the boy, in a hi-vis vest, pins a child's drawing beside blueprints on the wall. Soft natural daylight and muted grey concrete make the saturated blue and neon yellow stand out. The look is realistic and cinematic, like a generated photograph.

Palette

#373328
#524d3d
#7c7660
#a19f88
#c2c5b0
#19232a

Layout: Photo scene fills the whole frame. A left-aligned headline and a two-line tagline sit in the upper-left over the concrete ceiling, the logo is at the top-right, and the father and son fill the lower half.
Typography: Thin light sans for the first word over a bold geometric sans caps line, with a small regular sans tagline, all in white.

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heartfelt
proud
warm

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Engineer father with son pinning a drawing at a construction site.
- Look and feel: The setting is an unfinished concrete building interior with exposed ceiling pipes and a tall window showing a skyline of skyscrapers. A smiling father in a blue coverall and white hard hat, holding a mug, rests his hand on his son's head as the boy, in a hi-vis vest, pins a child's drawing beside blueprints on the wall. Soft natural daylight and muted grey concrete make the saturated blue and neon yellow stand out. The look is realistic and cinematic, like a generated photograph.
- Layout: Photo scene fills the whole frame. A left-aligned headline and a two-line tagline sit in the upper-left over the concrete ceiling, the logo is at the top-right, and the father and son fill the lower half.
- Typography: Thin light sans for the first word over a bold geometric sans caps line, with a small regular sans tagline, all in white.
- Colours: #373328, #524d3d, #7c7660, #a19f88, #c2c5b0, #19232a (background #373328, text #c2c5b0, accent #c2c5b0).
- Mood and details: heartfelt, proud, warm, hard hat, blueprints, construction site, skyline, child's drawing.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/147352219054000883-c09002aefcd4.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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