Lavender beauty product bottles beside a bubbling witch cauldron

Reference found on Pinterest, saved by Ксения Якимова. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Lavender beauty product bottles beside a bubbling witch cauldron

This is a moody moonlit night scene in deep indigo and violet, with a full moon, bare trees, and tall black dripping candles. Lavender-labelled bottles and a gold-lidded jar sit in rolling white fog next to a black cauldron that emits purple sparkling smoke. A raven, small pumpkins, amethyst crystals, and an old book frame the edges. The lighting is soft and glowing with a cinematic, CGI-like finish.

Palette

#1f173b
#070512
#eae0f1
#9d80b0
#413264
#7c5b7b

Layout: The headline and an italic tagline sit upper centre between two dripping black candles. The product group sits in the middle left with the cauldron on the right, and the discount is centred in the foggy lower third.
Typography: Distressed, condensed heavy caps in purple for the headline; an elegant italic serif for the tagline; a light geometric sans for the large percentage, with an italic serif word beside it.

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cauldron
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raven
pumpkins
fog
mystical
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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Lavender beauty product bottles beside a bubbling witch cauldron.
- Look and feel: This is a moody moonlit night scene in deep indigo and violet, with a full moon, bare trees, and tall black dripping candles. Lavender-labelled bottles and a gold-lidded jar sit in rolling white fog next to a black cauldron that emits purple sparkling smoke. A raven, small pumpkins, amethyst crystals, and an old book frame the edges. The lighting is soft and glowing with a cinematic, CGI-like finish.
- Layout: The headline and an italic tagline sit upper centre between two dripping black candles. The product group sits in the middle left with the cauldron on the right, and the discount is centred in the foggy lower third.
- Typography: Distressed, condensed heavy caps in purple for the headline; an elegant italic serif for the tagline; a light geometric sans for the large percentage, with an italic serif word beside it.
- Colours: #1f173b, #070512, #eae0f1, #9d80b0, #413264, #7c5b7b (background #070512, text #eae0f1, accent #413264).
- Mood and details: mystical, spooky, luxurious, cauldron, candles, full moon, raven, pumpkins, fog.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/144185625573920500-02bc8e9e03c9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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