Cracked white egg with a bare branch sprouting coats and shoes

Reference found on Pinterest, saved by BASAKBABIES ░░░░░░. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Easter · Instagram post · Reference

Cracked white egg with a bare branch sprouting coats and shoes

Seamless off-white studio background with soft, even, diffused light and a faint shadow under the egg. The hero is a matte white eggshell with a jagged cracked rim, and a pale wooden branch grows out of it like a clothes rack. A grey wool jacket and a camel coat hang from wooden hangers, and tan leather brogue boots dangle by their laces. The palette is muted neutrals, and the surreal product still life reads as seasonal renewal.

Palette

#f3f3f1
#dcd9ce
#c4b6a2
#9d8873
#786653
#474135

Layout: A large cracked eggshell sits in the lower centre, with a bare branch tree rising out of it into the upper frame. Coats hang from the lower branches and shoes from the upper ones, the brand wordmark is centred on the egg's surface, and there is generous white space all around.
Typography: Wide geometric sans caps in black with generous letterspacing, set as a single wordmark.

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photographic
minimal
cracked egg
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hanging coats
hanging shoes
hangers
fresh
elegant
conceptual

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

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Design an original Easter Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Cracked white egg with a bare branch sprouting coats and shoes.
- Look and feel: Seamless off-white studio background with soft, even, diffused light and a faint shadow under the egg. The hero is a matte white eggshell with a jagged cracked rim, and a pale wooden branch grows out of it like a clothes rack. A grey wool jacket and a camel coat hang from wooden hangers, and tan leather brogue boots dangle by their laces. The palette is muted neutrals, and the surreal product still life reads as seasonal renewal.
- Layout: A large cracked eggshell sits in the lower centre, with a bare branch tree rising out of it into the upper frame. Coats hang from the lower branches and shoes from the upper ones, the brand wordmark is centred on the egg's surface, and there is generous white space all around.
- Typography: Wide geometric sans caps in black with generous letterspacing, set as a single wordmark.
- Colours: #f3f3f1, #dcd9ce, #c4b6a2, #9d8873, #786653, #474135 (background #f3f3f1, text #474135, accent #474135).
- Mood and details: fresh, elegant, conceptual, cracked egg, bare branch tree, hanging coats, hanging shoes, hangers.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/14144186325688105-225fa7bc706f.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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