Football player bursting through torn newspaper holding ball

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Instagram post · Reference

Football player bursting through torn newspaper holding ball

Off-white newsprint background covered in faint grey columns of body text, torn open at the centre to reveal a dark void that the athlete bursts out of. The palette sticks to deep forest green, white and the leather-brown ball. Soft studio lighting keeps the cut-out crisp. Grainy ink-stamp texture on the headline and curled-paper shadows around the tear give it a tactile print finish.

Palette

#ececec
#47564f
#2c3a33
#717670
#979d98
#bac0bb

Layout: Huge condensed headline spans the top under a small serif matchup line, with info blocks in the top corners. The player cut-out breaks through a torn hole in a newspaper-column background at centre, holding the ball out toward the viewer on the left. The player name runs vertically on the right edge, and sponsor logos plus repeated match info sit in a footer band.
Typography: Ultra-condensed distressed letterpress-style caps in dark green for the headline; bold serif for the matchup line; small condensed sans for details.

All creative ads for sports clubs, academies and events, media brands

photographic
typographic
collage
retro
torn paper
newspaper texture
football
helmet
distressed type
intense
bold
editorial

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Football player bursting through torn newspaper holding ball.
- Look and feel: Off-white newsprint background covered in faint grey columns of body text, torn open at the centre to reveal a dark void that the athlete bursts out of. The palette sticks to deep forest green, white and the leather-brown ball. Soft studio lighting keeps the cut-out crisp. Grainy ink-stamp texture on the headline and curled-paper shadows around the tear give it a tactile print finish.
- Layout: Huge condensed headline spans the top under a small serif matchup line, with info blocks in the top corners. The player cut-out breaks through a torn hole in a newspaper-column background at centre, holding the ball out toward the viewer on the left. The player name runs vertically on the right edge, and sponsor logos plus repeated match info sit in a footer band.
- Typography: Ultra-condensed distressed letterpress-style caps in dark green for the headline; bold serif for the matchup line; small condensed sans for details.
- Colours: #ececec, #47564f, #2c3a33, #717670, #979d98, #bac0bb (background #ececec, text #2c3a33, accent #2c3a33).
- Mood and details: intense, bold, editorial, torn paper, newspaper texture, football, helmet, distressed type.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1407443630251351-4231838adee4.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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