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Creative · Reference
Creative: A contrast between an overflowing clothing pile and an empty chair with a shopping bag
The campaign uses a split-screen urban billboard composition with contrasting charcoal and dusty pink backgrounds. The left side is visually dense and disorderly, while the right side is sparse, polished, and calm. A clothing-filled chair and an empty chair with a branded cushion provide the central visual metaphor. Bright daylight, clean product photography, and oversized white type create immediate street-level impact.
Reference image for inspiration. Editable source files are not included.
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