Bitten heart chocolate bar in a torn pink foil wrapper

Reference found on Pinterest, saved by Sofia W. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Valentine's Day · Story · Reference

Bitten heart chocolate bar in a torn pink foil wrapper

Pale cool grey-blue seamless background with soft diffused top light and a subtle shadow. The hero is a milk chocolate bar with embossed heart squares and a bite taken from the corner, with crumbs, peeled open from rose-pink metallic foil and silver inner foil, with the logo debossed on the wrapper. The wordmark looks like wet pink gummy candy, giving a clean, witty, premium-confection finish.

Palette

#cdd2d8
#c2c2c8
#bbadb4
#aa969d
#73544d
#8e777c

Layout: The glossy pink 3D logo and a small caps subhead are centred at the top over wide negative space. A vertical chocolate bar fills the lower centre two-thirds, and a platform link sticker sits over the wrapper near the bottom.
Typography: Bubbly glossy jelly-candy 3D logotype in translucent pink; small tracked sans caps subhead in dusty rose.

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photographic
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pink foil wrapper
glossy jelly lettering
sweet
playful
premium

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Design an original Valentine's Day Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Bitten heart chocolate bar in a torn pink foil wrapper.
- Look and feel: Pale cool grey-blue seamless background with soft diffused top light and a subtle shadow. The hero is a milk chocolate bar with embossed heart squares and a bite taken from the corner, with crumbs, peeled open from rose-pink metallic foil and silver inner foil, with the logo debossed on the wrapper. The wordmark looks like wet pink gummy candy, giving a clean, witty, premium-confection finish.
- Layout: The glossy pink 3D logo and a small caps subhead are centred at the top over wide negative space. A vertical chocolate bar fills the lower centre two-thirds, and a platform link sticker sits over the wrapper near the bottom.
- Typography: Bubbly glossy jelly-candy 3D logotype in translucent pink; small tracked sans caps subhead in dusty rose.
- Colours: #cdd2d8, #c2c2c8, #bbadb4, #aa969d, #73544d, #8e777c (background #cdd2d8, text #73544d, accent #73544d).
- Mood and details: sweet, playful, premium, chocolate bar, heart-embossed chocolate, pink foil wrapper, glossy jelly lettering.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/140456082125748977-25cae115b70d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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