Reference found on Pinterest, saved by Maria Rebeca Orozco Ogly. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Instagram post · Reference

Stacked names for mom in large type

A flat solid coral-salmon background has no imagery at all. The design relies entirely on massive white bold sans words stacked as variations of a single word, creating rhythm through their differing lengths. A small dark caption anchors the bottom left. The finish is clean, Swiss-inspired and flat.

Palette

#ea7f76
#fefefe
#ec9b94
#f0b0ab
#f3c4c1
#f6d9d6

Layout: Five huge left-aligned words, set with tight leading, fill the top three-quarters of the frame. A small two-line caption sits at the bottom left, with a wide margin between it and the words.
Typography: Bold neo-grotesque sans in white, tightly leaded; the small caption is set in spaced black sans caps.

typographic
minimal
flat
stacked words for mother
warm
modern
affectionate

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Design an original Mother's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Stacked names for mom in large type.
- Look and feel: A flat solid coral-salmon background has no imagery at all. The design relies entirely on massive white bold sans words stacked as variations of a single word, creating rhythm through their differing lengths. A small dark caption anchors the bottom left. The finish is clean, Swiss-inspired and flat.
- Layout: Five huge left-aligned words, set with tight leading, fill the top three-quarters of the frame. A small two-line caption sits at the bottom left, with a wide margin between it and the words.
- Typography: Bold neo-grotesque sans in white, tightly leaded; the small caption is set in spaced black sans caps.
- Colours: #ea7f76, #fefefe, #ec9b94, #f0b0ab, #f3c4c1, #f6d9d6 (background #ea7f76, text #fefefe, accent #f0b0ab).
- Mood and details: warm, modern, affectionate, stacked words for mother.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/139541288450565517-a1b949049372.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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