Pencil with a tricolour body and an Ashoka lion capital as its top

Reference found on Pinterest, saved by Gaurav Baruah. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Republic Day · Instagram post · Reference

Pencil with a tricolour body and an Ashoka lion capital as its top

Light grey gradient background. A photoreal bronze lion capital tops a pencil whose body is striped saffron, white and green, and the pencil throws a long diagonal shadow to the left. The royal-blue text echoes the colour of the Ashoka Chakra. The concept is conceptual and minimal, with clean studio-style lighting.

Palette

#e1e1e1
#f5f5f5
#b0aab0
#88856e
#635643

Layout: A vertical pencil stands in the upper centre, with the date to its right. A widely tracked greeting and a bold headline sit centred below it. The logo is in the bottom-left corner and the contact details are in the bottom-right.
Typography: A bold, condensed royal-blue sans headline. Above it is a widely letter-spaced small-caps line, and the footer is set in a plain sans.

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Design an original Republic Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Pencil with a tricolour body and an Ashoka lion capital as its top.
- Look and feel: Light grey gradient background. A photoreal bronze lion capital tops a pencil whose body is striped saffron, white and green, and the pencil throws a long diagonal shadow to the left. The royal-blue text echoes the colour of the Ashoka Chakra. The concept is conceptual and minimal, with clean studio-style lighting.
- Layout: A vertical pencil stands in the upper centre, with the date to its right. A widely tracked greeting and a bold headline sit centred below it. The logo is in the bottom-left corner and the contact details are in the bottom-right.
- Typography: A bold, condensed royal-blue sans headline. Above it is a widely letter-spaced small-caps line, and the footer is set in a plain sans.
- Colours: #e1e1e1, #f5f5f5, #b0aab0, #88856e, #635643 (background #e1e1e1, text #635643, accent #635643).
- Mood and details: patriotic, thoughtful, clean, ashoka lion capital, pencil, tricolour, cast shadow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/138767232265851567-89776612a0c1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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