Gandhi lookalike holding a ₹500 note bearing his own portrait over his face

Reference found on Pinterest, saved by Gaurav Baruah. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Gandhi Jayanti · Instagram post · Reference

Gandhi lookalike holding a ₹500 note bearing his own portrait over his face

Moody dark charcoal studio backdrop with soft low-key top lighting. An elderly man in round glasses and a white khadi shawl sits behind a dark wooden chair and holds a currency note with the Gandhi portrait over the lower half of his face, so only his eyes show. Muted tones make the green note and the orange accent word stand out. The finish is a satirical conceptual portrait.

Palette

#0b0b0c
#222121
#38312d
#b4a99b
#8f7a6b
#5e514a

Layout: The seated figure is centred and fills the lower two-thirds behind a wooden chair back, with the Hindi headline centred at the top. The hashtag sits on the chair rail, and a logo mark at bottom left links to the credit at bottom right by a thin line.
Typography: Clean white Devanagari sans headline with one word highlighted in bold orange; small letter-spaced white sans for the hashtag and credit

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photographic
dark
round spectacles
₹500 currency note
wooden chair
white shawl
provocative
reflective
somber

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Gandhi lookalike holding a ₹500 note bearing his own portrait over his face.
- Look and feel: Moody dark charcoal studio backdrop with soft low-key top lighting. An elderly man in round glasses and a white khadi shawl sits behind a dark wooden chair and holds a currency note with the Gandhi portrait over the lower half of his face, so only his eyes show. Muted tones make the green note and the orange accent word stand out. The finish is a satirical conceptual portrait.
- Layout: The seated figure is centred and fills the lower two-thirds behind a wooden chair back, with the Hindi headline centred at the top. The hashtag sits on the chair rail, and a logo mark at bottom left links to the credit at bottom right by a thin line.
- Typography: Clean white Devanagari sans headline with one word highlighted in bold orange; small letter-spaced white sans for the hashtag and credit
- Colours: #0b0b0c, #222121, #38312d, #b4a99b, #8f7a6b, #5e514a (background #0b0b0c, text #b4a99b, accent #b4a99b).
- Mood and details: provocative, reflective, somber, round spectacles, ₹500 currency note, wooden chair, white shawl.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/138767232265851566-2c7a0abe8f1e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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