The festival word built from colourful leftover fabric scraps

Reference found on Pinterest, saved by abhi Kaul. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Holi · Instagram post · Reference

The festival word built from colourful leftover fabric scraps

A flat-lay photo on off-white fabric with soft, even daylight and faint shadows. The hero letters are pieced together from torn cotton, knit and printed scraps in pink, crimson, turquoise and yellow, with frayed threads left visible. Smaller scraps are scattered like Holi colour confetti across the frame. Hot pink-red type ties the palette together for a tactile, handmade, eco-conscious finish.

Palette

#fbf9f7
#eddedc
#edadb9
#e87398
#d12946
#96d3d4

Layout: Centred symmetric composition: a small spaced-caps line sits above large fabric-scrap letters in the middle. A small tagline, the logo and a strapline are stacked below, and loose scraps are scattered around the edges.
Typography: Tracked thin sans caps in pink-red; hero word handmade from textile patches; rounded sans lowercase tagline; bold condensed sans logo with a zigzag stitch detail

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photographic
minimal
collage
playful
fabric scraps
textile lettering
confetti-like fragments
patchwork
playful
sustainable
joyful

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: The festival word built from colourful leftover fabric scraps.
- Look and feel: A flat-lay photo on off-white fabric with soft, even daylight and faint shadows. The hero letters are pieced together from torn cotton, knit and printed scraps in pink, crimson, turquoise and yellow, with frayed threads left visible. Smaller scraps are scattered like Holi colour confetti across the frame. Hot pink-red type ties the palette together for a tactile, handmade, eco-conscious finish.
- Layout: Centred symmetric composition: a small spaced-caps line sits above large fabric-scrap letters in the middle. A small tagline, the logo and a strapline are stacked below, and loose scraps are scattered around the edges.
- Typography: Tracked thin sans caps in pink-red; hero word handmade from textile patches; rounded sans lowercase tagline; bold condensed sans logo with a zigzag stitch detail
- Colours: #fbf9f7, #eddedc, #edadb9, #e87398, #d12946, #96d3d4 (background #fbf9f7, text #d12946, accent #e87398).
- Mood and details: playful, sustainable, joyful, fabric scraps, textile lettering, confetti-like fragments, patchwork.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/138696863521194321-2aabd349cdc1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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