Model leaning over a giant red paper heart pierced by arrows, holding a beige handbag

Reference found on Pinterest, saved by Anannya Nair. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Valentine's Day · Instagram post · Reference

Model leaning over a giant red paper heart pierced by arrows, holding a beige handbag

A studio set on a seamless warm off-white backdrop with soft, even fashion lighting. The flat, saturated red heart prop is the main graphic shape, with wooden arrows and red feathered fletching stuck in around its edges. A blonde model in a white camisole props her arms on the heart and dangles a small cream leather bag with gold hardware in front of the red, so the product stands out. The finish is clean editorial with crisp colour and a slightly surreal feel.

Palette

#eddbd1
#ea2125
#d60f1b
#b81616
#e3c8ba
#df9c7e

Layout: A huge red heart cutout fills the lower two-thirds and bleeds off the bottom, with the model rising from behind its top notch at centre. Arrows radiate into the heart from all sides, and the off-white top third is left empty.
Typography: No typography.

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photographic
minimal
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handbag
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romantic
chic

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Design an original Valentine's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Model leaning over a giant red paper heart pierced by arrows, holding a beige handbag.
- Look and feel: A studio set on a seamless warm off-white backdrop with soft, even fashion lighting. The flat, saturated red heart prop is the main graphic shape, with wooden arrows and red feathered fletching stuck in around its edges. A blonde model in a white camisole props her arms on the heart and dangles a small cream leather bag with gold hardware in front of the red, so the product stands out. The finish is clean editorial with crisp colour and a slightly surreal feel.
- Layout: A huge red heart cutout fills the lower two-thirds and bleeds off the bottom, with the model rising from behind its top notch at centre. Arrows radiate into the heart from all sides, and the off-white top third is left empty.
- Typography: No typography.
- Colours: #eddbd1, #ea2125, #d60f1b, #b81616, #e3c8ba, #df9c7e (background #eddbd1, text #b81616, accent #ea2125).
- Mood and details: playful, romantic, chic, giant red heart, cupid arrows, handbag.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/13862711350627688-85cca607edc0.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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