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Banner: Long jumper in mid-air, leaping out beyond the billboard frame
The billboard shows a clear blue sky with a soft white cloud that blends into the real sky above. A cutout of a jumper in a white singlet, orange shorts and red shoes extends beyond the board's edge, so he seems to be flying in real space. Bright natural daylight, a vintage film tone and green hedges at the base add to the outdoor effect. Its power comes from the illusion and the restraint.
Reference image for inspiration. Editable source files are not included.
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