other-festival · Instagram post · Reference

Silhouette of guru blessing a child set inside the letters U and R of the word GURU

Flat off-white background with a very light mint tint and no texture or lighting effects. The palette is one brand green, used solid on the two central letters and tagline and as a pale tint on the outer letters, so the eye goes straight to the middle. The focal point is a figurative cut-out in which a standing mentor's silhouette forms part of the R and rests a hand on a seated child's head inside the U. The finish is clean and vector-flat, relying only on the illustrated wordplay and lots of white space.

Layout

Oversized word GURU sits centred horizontally at mid-height, with the middle letters U and R in solid green and a negative-space silhouette of a teacher blessing a child cut into them, while G and the last U are pale tints. A two-line left-aligned tagline sits directly below, a small brand monogram is top-left, and a small greeting line is centred near the bottom, with generous negative space all around.

Typography

Heavy rounded geometric sans caps for the display word; medium-weight geometric sans for the green tagline; small dark semibold sans for the greeting.

• minimal
• typographic
• flat
• negative-space silhouette
• teacher blessing student
• oversized letterforms
• respectful
• calm
• inspiring