Monochrome Gandhi portrait merged with solar-panel-textured lettering

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Gandhi Jayanti · Instagram post · Reference

Monochrome Gandhi portrait merged with solar-panel-textured lettering

The background is off-white textured paper with a thin charcoal frame. A black-and-white close-up portrait blends into giant dark letters whose fill imitates photovoltaic panels. A burst of warm backlight in the middle of the letters silhouettes three walking figures whose long shadows fall toward the viewer. A small tricolour flag and flying birds add a spot of colour; everything else is grayscale apart from the orange accents.

Palette

#f6f4ee
#cfcbc4
#afaba8
#5e5d5d
#807d79
#414040

Layout: The logo sits top-left and breaks a thin dark frame line. A large grayscale portrait is centred, and oversized block letters overlap its lower half with a script word at the lower right. Two lines of centred body copy and an orange hashtag close the bottom.
Typography: Heavy condensed block caps filled with a solar-cell grid, paired with a flowing black script accent; a rounded geometric sans for the body, with the key word in bold italic and the hashtag in orange.

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Monochrome Gandhi portrait merged with solar-panel-textured lettering.
- Look and feel: The background is off-white textured paper with a thin charcoal frame. A black-and-white close-up portrait blends into giant dark letters whose fill imitates photovoltaic panels. A burst of warm backlight in the middle of the letters silhouettes three walking figures whose long shadows fall toward the viewer. A small tricolour flag and flying birds add a spot of colour; everything else is grayscale apart from the orange accents.
- Layout: The logo sits top-left and breaks a thin dark frame line. A large grayscale portrait is centred, and oversized block letters overlap its lower half with a script word at the lower right. Two lines of centred body copy and an orange hashtag close the bottom.
- Typography: Heavy condensed block caps filled with a solar-cell grid, paired with a flowing black script accent; a rounded geometric sans for the body, with the key word in bold italic and the hashtag in orange.
- Colours: #f6f4ee, #cfcbc4, #afaba8, #5e5d5d, #807d79, #414040 (background #f6f4ee, text #414040, accent #414040).
- Mood and details: inspiring, hopeful, reflective, solar panel grid lettering, Indian tricolour flag, birds, silhouetted walkers, glowing sunlight, paper texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/136726538683137573-e000323fe875.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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