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Banner: Monochrome portrait of a basketball player glancing over his shoulder

A saturated orange-red field fills the billboard, with a greyscale portrait shot against a pale background on the right. The athlete's stern side-glance is the focal point, overlapped by a giant orange swoosh that ties the photo to the background. Black type on orange gives strong contrast. Shown as an in-situ photo on a gold-clad retail building with crowds below.

Reference image for inspiration. Editable source files are not included.