Pencil tip bursting into a fan of rainbow colour streams

Reference found on Pinterest, saved by Mouli Singh. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Holi · Instagram post · Reference

Pencil tip bursting into a fan of rainbow colour streams

On a flat white background, a vector orange pencil sends out sweeping curved streams of green, blue, purple, pink, red, orange and yellow. Thin splash strokes and flicks break off the edges like wet paint. The art is flat colour with no gradients or shadows, and the generous negative space keeps it clean and witty. Purple is the accent in the copy, echoing one of the colour bands.

Palette

#fefdfd
#b5509e
#eb5343
#f18b2f
#82bcd6
#4b886f

Layout: An orange pencil rises from the bottom-left and fans out into rainbow ribbons that fill the top of the frame. A centred text stack sits right of centre in white space, with the logo and URL below it at bottom-right.
Typography: Geometric sans caps: small black lead-in over a large bold purple line, a bold hashtag and a heavy black logotype

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Pencil tip bursting into a fan of rainbow colour streams.
- Look and feel: On a flat white background, a vector orange pencil sends out sweeping curved streams of green, blue, purple, pink, red, orange and yellow. Thin splash strokes and flicks break off the edges like wet paint. The art is flat colour with no gradients or shadows, and the generous negative space keeps it clean and witty. Purple is the accent in the copy, echoing one of the colour bands.
- Layout: An orange pencil rises from the bottom-left and fans out into rainbow ribbons that fill the top of the frame. A centred text stack sits right of centre in white space, with the logo and URL below it at bottom-right.
- Typography: Geometric sans caps: small black lead-in over a large bold purple line, a bold hashtag and a heavy black logotype
- Colours: #fefdfd, #b5509e, #eb5343, #f18b2f, #82bcd6, #4b886f (background #fefdfd, text #b5509e, accent #eb5343).
- Mood and details: playful, creative, vibrant, pencil, rainbow colour streams, paint splash, paper plane.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/134685845102795261-4a2c2ba22b05.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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