Large italic serif line with a twist ending

Reference found on Pinterest, saved by Miguel Esperanca. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Large italic serif line with a twist ending

Flat warm off-white paper background with no imagery. Everything rests on one oversized black italic serif headline whose wording turns a romantic phrase into a mishap. Lots of negative space gives an editorial, print-magazine calm. The only colour is a small red ribbon-style emblem in the bottom-right corner.

Palette

#f3f2ef
#cac8c5
#a5a09c
#827c79

Layout: A huge left-aligned three-line headline fills the top third, with a small two-line italic subline below it; the lower half is left as empty off-white space, and a small logo sits in the bottom-right corner.
Typography: Large humanist italic serif in black, set tight; small italic serif for the subline; the logo wordmark is a small serif under a red ribbon mark.

All creative ads for banks and finance companies, insurance companies

typographic
minimal
oversized italic headline
corner logo
witty
understated
wry

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1543 px (same shape as the reference).

Art direction to follow:
- The idea: Large italic serif line with a twist ending.
- Look and feel: Flat warm off-white paper background with no imagery. Everything rests on one oversized black italic serif headline whose wording turns a romantic phrase into a mishap. Lots of negative space gives an editorial, print-magazine calm. The only colour is a small red ribbon-style emblem in the bottom-right corner.
- Layout: A huge left-aligned three-line headline fills the top third, with a small two-line italic subline below it; the lower half is left as empty off-white space, and a small logo sits in the bottom-right corner.
- Typography: Large humanist italic serif in black, set tight; small italic serif for the subline; the logo wordmark is a small serif under a red ribbon mark.
- Colours: #f3f2ef, #cac8c5, #a5a09c, #827c79 (background #f3f2ef, text #827c79, accent #827c79).
- Mood and details: witty, understated, wry, oversized italic headline, corner logo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/134263632638398780-40794e24c792.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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