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Poster · Reference

Poster: Small business owner carrying a wedding gown on an old-town street at dusk

A real small business owner is photographed at dusk on a cobblestone old-town street lined with grey stone buildings and glowing lamps. She is lit warmly from the front against a cool blue sky, and the sidewalk leads the eye in from the lower left. The palette is muted steel blue and grey with warm amber lamplight. The large pale headline blends into the sky, giving the ad a documentary testimonial feel.

Reference image for inspiration. Editable source files are not included.