Two Halloween-themed frappuccino drinks face off

Reference found on Pinterest, saved by Daria Sevidova. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Two Halloween-themed frappuccino drinks face off

This is a split-screen versus composite. The left side is a misty teal graveyard with a green witch hand reaching down and a glowing carved pumpkin. The right side is a crimson-purple haunted-castle haze with bats and a purple clawed hand cradling the drink. The left cup is green, whipped-cream topped, and drizzled with chocolate, with Frankenstein bolts and stitches; the right cup is white with red syrup swirls and fangs. Studio-lit product photos are composited into foggy, atmospheric backgrounds.

Palette

#75153e
#261b20
#2ba77d
#e7e5dd
#527b58
#be9897

Layout: The square is split vertically into teal-green left and magenta-purple right halves, with one hero cup centred in each. The headline sits at top centre over the split line, and a bold VS. at bottom centre sits between the two small centred product names.
Typography: Wavy, distorted heavy display caps paired with a thin handwritten script accent; bold geometric sans for VS. and product names.

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photographic
collage
dark
monster hands
jack-o-lantern
bats
haunted castle
split-screen versus
vampire fangs
spooky
playful
competitive

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Two Halloween-themed frappuccino drinks face off.
- Look and feel: This is a split-screen versus composite. The left side is a misty teal graveyard with a green witch hand reaching down and a glowing carved pumpkin. The right side is a crimson-purple haunted-castle haze with bats and a purple clawed hand cradling the drink. The left cup is green, whipped-cream topped, and drizzled with chocolate, with Frankenstein bolts and stitches; the right cup is white with red syrup swirls and fangs. Studio-lit product photos are composited into foggy, atmospheric backgrounds.
- Layout: The square is split vertically into teal-green left and magenta-purple right halves, with one hero cup centred in each. The headline sits at top centre over the split line, and a bold VS. at bottom centre sits between the two small centred product names.
- Typography: Wavy, distorted heavy display caps paired with a thin handwritten script accent; bold geometric sans for VS. and product names.
- Colours: #75153e, #261b20, #2ba77d, #e7e5dd, #527b58, #be9897 (background #261b20, text #e7e5dd, accent #75153e).
- Mood and details: spooky, playful, competitive, monster hands, jack-o-lantern, bats, haunted castle, split-screen versus, vampire fangs.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1337074889819325-0b31c348b880.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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