Stacked branded shipping boxes forming a Christmas tree

Reference found on Pinterest, saved by Tom Sulley. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

Stacked branded shipping boxes forming a Christmas tree

A seamless grey studio backdrop with a soft vignette and a centre spotlight. Kraft cardboard shipping boxes of different sizes are stacked into a tiered pyramid, with one box as the trunk and a small glossy red star on top. Soft shadows and realistic shipping labels and tape give it a clean, product-photography finish. The single visual metaphor carries the whole idea with restraint.

Palette

#c0c2c5
#adafb1
#eaebeb
#92979c
#d5d7d8
#7d746f

Layout: Small multicolour logo sits top-left. A short bold centred headline and one-line subline sit in the upper third, and a centred box-tree fills the lower two-thirds with plenty of grey negative space around it.
Typography: Bold heavy Korean gothic sans for the headline; small regular sans for the subline; multicolour lowercase rounded wordmark.

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1527 px (same shape as the reference).

Art direction to follow:
- The idea: Stacked branded shipping boxes forming a Christmas tree.
- Look and feel: A seamless grey studio backdrop with a soft vignette and a centre spotlight. Kraft cardboard shipping boxes of different sizes are stacked into a tiered pyramid, with one box as the trunk and a small glossy red star on top. Soft shadows and realistic shipping labels and tape give it a clean, product-photography finish. The single visual metaphor carries the whole idea with restraint.
- Layout: Small multicolour logo sits top-left. A short bold centred headline and one-line subline sit in the upper third, and a centred box-tree fills the lower two-thirds with plenty of grey negative space around it.
- Typography: Bold heavy Korean gothic sans for the headline; small regular sans for the subline; multicolour lowercase rounded wordmark.
- Colours: #c0c2c5, #adafb1, #eaebeb, #92979c, #d5d7d8, #7d746f (background #c0c2c5, text #7d746f, accent #7d746f).
- Mood and details: clever, calm, festive, cardboard box tree, red star topper, delivery boxes, rocket icon.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/13229392653957544-d2f9a45d8752.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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