Halloween toilet paper box with monster-character rolls

Reference found on Pinterest, saved by Tom Sulley. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Email design · Reference

Halloween toilet paper box with monster-character rolls

A dark chocolate-brown background with a large orange spotlight circle. Shadows of clawed hands reach in from both sides of the light. At the centre is an orange striped box with a pumpkin face on its side, surrounded by rolls wrapped as a pumpkin, vampire, black cat and Frankenstein character. The rendering is clean, soft-shadowed 3D product art with a bright pop palette of orange, purple, green and black.

Palette

#1b0c08
#f06c3a
#c34f25
#452f27
#77524d
#f5f1e2

Layout: The headline is split: the first half sits at the top and the second half sits below the centred product box, which rests in an orange spotlight. Centred body copy fills the bottom on a dark brown field.
Typography: Chunky, soft cream serif display with a playful bounce; clean rounded sans-serif body in cream

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3d
playful
illustrated
bright
monster-faced toilet rolls
jack-o'-lantern face
black cat
creepy hand shadows
spotlight
playful
spooky
cheeky

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Design an original Halloween email design for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 600 px wide.

Art direction to follow:
- The idea: Halloween toilet paper box with monster-character rolls.
- Look and feel: A dark chocolate-brown background with a large orange spotlight circle. Shadows of clawed hands reach in from both sides of the light. At the centre is an orange striped box with a pumpkin face on its side, surrounded by rolls wrapped as a pumpkin, vampire, black cat and Frankenstein character. The rendering is clean, soft-shadowed 3D product art with a bright pop palette of orange, purple, green and black.
- Layout: The headline is split: the first half sits at the top and the second half sits below the centred product box, which rests in an orange spotlight. Centred body copy fills the bottom on a dark brown field.
- Typography: Chunky, soft cream serif display with a playful bounce; clean rounded sans-serif body in cream
- Colours: #1b0c08, #f06c3a, #c34f25, #452f27, #77524d, #f5f1e2 (background #1b0c08, text #f5f1e2, accent #f06c3a).
- Mood and details: playful, spooky, cheeky, monster-faced toilet rolls, jack-o'-lantern face, black cat, creepy hand shadows, spotlight.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/13229392653620349-513517c7b268.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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