Giant white HOLI letters over a multicolour splatter with a door-hanger O

Reference found on Pinterest, saved by anishaartNcraft. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Holi · Instagram post · Reference

Giant white HOLI letters over a multicolour splatter with a door-hanger O

On a pure white background, a dense spray of yellow, magenta, pink, blue and green paint splatter fills the centre. Elongated white letterforms with subtle drop shadows are layered over it so they look like hanging paper strips. The O becomes a door-hanger cutout that frames a purple patch of colour, a clever hint at home fittings. The finish is flat, crisp and vibrant.

Palette

#fefefd
#e4cdd8
#eae45f
#d77ead
#df388c
#adae77

Layout: Tall white HOLI letters with soft shadows drop from the top edge over a central burst of splattered colour. The O is shaped as a door-hanger tag that holds the centred greeting. The logo block sits top right and the URL is centred at the bottom, with generous white margins.
Typography: Thin geometric sans for the giant letters, which are drawn as white cutout strips, and light rounded sans for the greeting, with the last word in magenta.

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typographic
minimal
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door hanger tag
oversized letterforms
playful
cheerful
clean

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Giant white HOLI letters over a multicolour splatter with a door-hanger O.
- Look and feel: On a pure white background, a dense spray of yellow, magenta, pink, blue and green paint splatter fills the centre. Elongated white letterforms with subtle drop shadows are layered over it so they look like hanging paper strips. The O becomes a door-hanger cutout that frames a purple patch of colour, a clever hint at home fittings. The finish is flat, crisp and vibrant.
- Layout: Tall white HOLI letters with soft shadows drop from the top edge over a central burst of splattered colour. The O is shaped as a door-hanger tag that holds the centred greeting. The logo block sits top right and the URL is centred at the bottom, with generous white margins.
- Typography: Thin geometric sans for the giant letters, which are drawn as white cutout strips, and light rounded sans for the greeting, with the last word in magenta.
- Colours: #fefefd, #e4cdd8, #eae45f, #d77ead, #df388c, #adae77 (background #fefefd, text #df388c, accent #eae45f).
- Mood and details: playful, cheerful, clean, colour powder splatter, door hanger tag, oversized letterforms.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/13159023902098547-afdbf4b78cc7.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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