child's hand passing a pink flower to an adult hand

Reference found on Pinterest, saved by Bibyy Padilla. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Instagram post · Reference

child's hand passing a pink flower to an adult hand

Off-white textured paper background with soft shadows under the cut-out photo elements. A child's arm in a pink sleeve comes in from the left holding a pale pink carnation-like flower toward a woman's hand coming in from the right in a cream sleeve. Two rose-pink rectangles of different tones sit behind the headline like washi tape, and a small dried gypsophila sprig is taped over the edge. The finish is soft, bright and scrapbook-like, with a restrained pink-and-cream palette.

Palette

#f3f3f0
#ebc5bd
#e8dfdb
#e57e95
#d9ab9b
#c08975

Layout: Small handle centred at top, a two-line headline on staggered pink tape strips across the upper third with a taped flower sprig at right. Cut-out arms reach in from the lower left and right edges and meet near the bottom centre above a centred wordmark, leaving a lot of open space in the middle.
Typography: Elegant transitional serif in mixed case for the headline; condensed thin serif caps for the wordmark; small serif for the handle.

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highlight tape strips
tender
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gentle

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Design an original Mother's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: child's hand passing a pink flower to an adult hand.
- Look and feel: Off-white textured paper background with soft shadows under the cut-out photo elements. A child's arm in a pink sleeve comes in from the left holding a pale pink carnation-like flower toward a woman's hand coming in from the right in a cream sleeve. Two rose-pink rectangles of different tones sit behind the headline like washi tape, and a small dried gypsophila sprig is taped over the edge. The finish is soft, bright and scrapbook-like, with a restrained pink-and-cream palette.
- Layout: Small handle centred at top, a two-line headline on staggered pink tape strips across the upper third with a taped flower sprig at right. Cut-out arms reach in from the lower left and right edges and meet near the bottom centre above a centred wordmark, leaving a lot of open space in the middle.
- Typography: Elegant transitional serif in mixed case for the headline; condensed thin serif caps for the wordmark; small serif for the handle.
- Colours: #f3f3f0, #ebc5bd, #e8dfdb, #e57e95, #d9ab9b, #c08975 (background #f3f3f0, text #c08975, accent #e57e95).
- Mood and details: tender, warm, gentle, pink flower, child's hand, mother's hand, taped dried flower sprig, highlight tape strips.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/13088655163815101-89fcf1e5eb18.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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