Open crimson gift box holding a gold heart-shaped key

Reference found on Pinterest, saved by Dea Fekaj. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Valentine's Day · Instagram post · Reference

Open crimson gift box holding a gold heart-shaped key

Monochrome burgundy-to-crimson gradient background, lit softly from the top right. The hero is a matte crimson gift box lined with dark red velvet. Inside lies a brushed-gold key whose bow is a heart with a heart-shaped cutout, with a small lens-flare glint on its top edge. Soft shadows and the tonal red-on-red palette give a premium, understated feel.

Palette

#500f1c
#b32946
#631625
#7b1d30
#99253c
#360a13

Layout: The headline is left-aligned in the upper left. An open box sits diagonally across the centre and lower right, with its lid tilted up to the right. The white logo and the gold greeting are printed on the lid, set at an angle to match it.
Typography: Clean white wide-tracked geometric sans in caps for the headline; small gold spaced sans caps for the greeting

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photographic
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elegant
aspirational

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Design an original Valentine's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Open crimson gift box holding a gold heart-shaped key.
- Look and feel: Monochrome burgundy-to-crimson gradient background, lit softly from the top right. The hero is a matte crimson gift box lined with dark red velvet. Inside lies a brushed-gold key whose bow is a heart with a heart-shaped cutout, with a small lens-flare glint on its top edge. Soft shadows and the tonal red-on-red palette give a premium, understated feel.
- Layout: The headline is left-aligned in the upper left. An open box sits diagonally across the centre and lower right, with its lid tilted up to the right. The white logo and the gold greeting are printed on the lid, set at an angle to match it.
- Typography: Clean white wide-tracked geometric sans in caps for the headline; small gold spaced sans caps for the greeting
- Colours: #500f1c, #b32946, #631625, #7b1d30, #99253c, #360a13 (background #500f1c, text #b32946, accent #99253c).
- Mood and details: romantic, elegant, aspirational, gift box, heart-shaped key, velvet lining, gold foil text.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/130393351708138304-b7763112df97.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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