Reference found on Pinterest, saved by michelle wiseman. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Republic Day · Instagram post · Reference

Brand letter E filled with Indian landmarks and culture silhouettes

The background is a deep blue vertical gradient. The brand letter is split into a saffron upper band filled with silhouettes of Indian monuments and a green lower band filled with palm trees, an elephant, an auto-rickshaw and folk figures. A waving flag on a silver pole rises from a stacked tricolour layer icon. Small birds and clouds add depth, and the finish is flat vector.

Palette

#173a75
#3a89bc
#2c73a9
#1f4f87
#316782
#1ab51a

Layout: A large centred letterform with a flagpole rising from its middle is the hero, with the logo small at top-right. The greeting is centred at the bottom in two lines.
Typography: Light, widely tracked geometric sans in all caps, pale blue on navy, with HAPPY smaller above.

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illustrated
flat
gradient
logo letter shape
monument skyline
indian flag
elephant
auto rickshaw
palm trees
patriotic
modern
celebratory

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Design an original Republic Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Brand letter E filled with Indian landmarks and culture silhouettes.
- Look and feel: The background is a deep blue vertical gradient. The brand letter is split into a saffron upper band filled with silhouettes of Indian monuments and a green lower band filled with palm trees, an elephant, an auto-rickshaw and folk figures. A waving flag on a silver pole rises from a stacked tricolour layer icon. Small birds and clouds add depth, and the finish is flat vector.
- Layout: A large centred letterform with a flagpole rising from its middle is the hero, with the logo small at top-right. The greeting is centred at the bottom in two lines.
- Typography: Light, widely tracked geometric sans in all caps, pale blue on navy, with HAPPY smaller above.
- Colours: #173a75, #3a89bc, #2c73a9, #1f4f87, #316782, #1ab51a (background #173a75, text #1ab51a, accent #2c73a9).
- Mood and details: patriotic, modern, celebratory, logo letter shape, monument skyline, indian flag, elephant, auto rickshaw, palm trees.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/130393351705133779-260464860699.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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