Giant toddler playing on city highway interchange beside skyscrapers

Reference found on Pinterest, saved by Cathryn Sweeden. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Story · Reference

Giant toddler playing on city highway interchange beside skyscrapers

A deep navy sky fades into a warm orange sunset haze over a dense skyline of skyscrapers. In a scale-play composite, an oversized toddler in a hat, a checked shirt and orange trousers crouches over curving highway ramps as if they were a toy track. A white hand-drawn swoosh accent sits to the right. The photo grade is cinematic, with teal-blue shadows and golden backlight, and the dark top gives white type high contrast.

Palette

#01224a
#170a09
#3a2323
#793d30
#b9aca2
#3f5368

Layout: Centred vertical stack: logo at top, a thin translucent band with spaced-out 'International', then a big condensed headline and a two-line tagline in the upper third. A surreal composite of a child and the city fills the lower two-thirds, with the URL and social icons centred at the bottom.
Typography: Wide-tracked light sans caps for the kicker; tall condensed bold slab-like caps for the headline; clean rounded sans for the tagline and footer.

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photographic
collage
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skyscrapers
highway interchange
child with toy roads
sunset sky
line-art swoosh
aspirational
warm
imaginative

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Design an original Children's Day Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Giant toddler playing on city highway interchange beside skyscrapers.
- Look and feel: A deep navy sky fades into a warm orange sunset haze over a dense skyline of skyscrapers. In a scale-play composite, an oversized toddler in a hat, a checked shirt and orange trousers crouches over curving highway ramps as if they were a toy track. A white hand-drawn swoosh accent sits to the right. The photo grade is cinematic, with teal-blue shadows and golden backlight, and the dark top gives white type high contrast.
- Layout: Centred vertical stack: logo at top, a thin translucent band with spaced-out 'International', then a big condensed headline and a two-line tagline in the upper third. A surreal composite of a child and the city fills the lower two-thirds, with the URL and social icons centred at the bottom.
- Typography: Wide-tracked light sans caps for the kicker; tall condensed bold slab-like caps for the headline; clean rounded sans for the tagline and footer.
- Colours: #01224a, #170a09, #3a2323, #793d30, #b9aca2, #3f5368 (background #01224a, text #b9aca2, accent #793d30).
- Mood and details: aspirational, warm, imaginative, city skyline, skyscrapers, highway interchange, child with toy roads, sunset sky, line-art swoosh.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/130111876730587722-ede53c53cf37.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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