Twisted thread spelling the festival name in script, with a flower rakhi at the centre

Reference found on Pinterest, saved by Sujatha Srinivasan. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Raksha Bandhan · Instagram post · Reference

Twisted thread spelling the festival name in script, with a flower rakhi at the centre

A flat, warm beige backdrop is lit softly from above, so the raised cord casts subtle shadows. The rust-coloured twisted thread forms the lettering and ends in a tassel. The centrepiece is a rakhi of yellow petals ringed with white florets around a red rose. The finish is tactile and craft-like, with a clean studio look.

Palette

#caad89
#e1c8a8
#9b582b
#b07a49
#803714
#f5bc2e

Layout: Two lines of script lettering are formed from one continuous twisted cord, with a loop at the right and a tassel at the bottom right. A round floral rakhi sits in the centre between the lines, with generous beige space above and below.
Typography: Connected cursive script built from 3D twisted rust-orange rope.

3d
minimal
typographic
thread lettering
rakhi flower
tassel
rose
warm
crafted
joyful

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Design an original Raksha Bandhan Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Twisted thread spelling the festival name in script, with a flower rakhi at the centre.
- Look and feel: A flat, warm beige backdrop is lit softly from above, so the raised cord casts subtle shadows. The rust-coloured twisted thread forms the lettering and ends in a tassel. The centrepiece is a rakhi of yellow petals ringed with white florets around a red rose. The finish is tactile and craft-like, with a clean studio look.
- Layout: Two lines of script lettering are formed from one continuous twisted cord, with a loop at the right and a tassel at the bottom right. A round floral rakhi sits in the centre between the lines, with generous beige space above and below.
- Typography: Connected cursive script built from 3D twisted rust-orange rope.
- Colours: #caad89, #e1c8a8, #9b582b, #b07a49, #803714, #f5bc2e (background #caad89, text #803714, accent #9b582b).
- Mood and details: warm, crafted, joyful, thread lettering, rakhi flower, tassel, rose.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/129689664265442439-bdf68f12c2d9.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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