Reference found on Pinterest, saved by Tazz G. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

IV drip bag filled with coffee

A plain warm off-white background with a photoreal transparent medical IV bag filled with dark espresso and a foamy top. Soft studio light gives subtle highlights on the plastic. The brown script headline hooks into the bag's hanger, tying type and image together. The palette is limited to cream, deep brown and white for a conceptual, editorial finish.

Palette

#f4efe9
#361803
#d7cdbf
#b09f8b
#1e0b02
#644630

Layout: A centered IV bag hangs from the swash of the big script headline, which sits in the top third, and its drip line runs off the bottom edge. The label text is centered on the bag, with plenty of off-white negative space.
Typography: A condensed bold serif lead-in paired with a large flowing calligraphic script; a clean geometric sans for the label, with tiny sans body copy.

All creative ads for coffee shops, drink brands

photographic
typographic
minimal
IV drip bag
coffee
foam
script lettering
witty
clean
warm

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: IV drip bag filled with coffee.
- Look and feel: A plain warm off-white background with a photoreal transparent medical IV bag filled with dark espresso and a foamy top. Soft studio light gives subtle highlights on the plastic. The brown script headline hooks into the bag's hanger, tying type and image together. The palette is limited to cream, deep brown and white for a conceptual, editorial finish.
- Layout: A centered IV bag hangs from the swash of the big script headline, which sits in the top third, and its drip line runs off the bottom edge. The label text is centered on the bag, with plenty of off-white negative space.
- Typography: A condensed bold serif lead-in paired with a large flowing calligraphic script; a clean geometric sans for the label, with tiny sans body copy.
- Colours: #f4efe9, #361803, #d7cdbf, #b09f8b, #1e0b02, #644630 (background #f4efe9, text #1e0b02, accent #1e0b02).
- Mood and details: witty, clean, warm, IV drip bag, coffee, foam, script lettering.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/12947917676266994-cbaa289a715d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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