Two black keyboard keys spelling the new-file shortcut

Reference found on Pinterest, saved by Damian Kimmelman. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

Two black keyboard keys spelling the new-file shortcut

An off-white background with a faint graph-paper grid and soft grey brush swipes. Two glossy matte-black keycaps are rendered realistically with soft drop shadows, forming the focal point. Thin grey hand-drawn doodles (a sparkle, an arrow, emphasis ticks and underlines) add a sketchbook feel. The palette is monochrome and restrained, finished like a social profile post with a UI card.

Palette

#fdfefe
#e3e4e5

Layout: A left-aligned headline stack sits in the upper left under a small logo circle, and two realistic keycaps sit in the centre. A doodled arrow loops to a circled caption below the keys, a handwritten greeting is centred beneath, and a floating profile card with a button sits at the bottom.
Typography: Rounded geometric sans in grey with bold first lines; handwritten script for the greeting and annotations; a bold sans on the profile card.

More New Year designs for marketing agencies, IT companies

All creative ads for marketing agencies, IT companies

minimal
3d
photographic
keyboard keys
faint grid
hand-drawn arrow
sparkle doodle
profile card
fresh
clean
optimistic

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Two black keyboard keys spelling the new-file shortcut.
- Look and feel: An off-white background with a faint graph-paper grid and soft grey brush swipes. Two glossy matte-black keycaps are rendered realistically with soft drop shadows, forming the focal point. Thin grey hand-drawn doodles (a sparkle, an arrow, emphasis ticks and underlines) add a sketchbook feel. The palette is monochrome and restrained, finished like a social profile post with a UI card.
- Layout: A left-aligned headline stack sits in the upper left under a small logo circle, and two realistic keycaps sit in the centre. A doodled arrow loops to a circled caption below the keys, a handwritten greeting is centred beneath, and a floating profile card with a button sits at the bottom.
- Typography: Rounded geometric sans in grey with bold first lines; handwritten script for the greeting and annotations; a bold sans on the profile card.
- Colours: #fdfefe, #e3e4e5 (background #fdfefe, text #e3e4e5, accent #e3e4e5).
- Mood and details: fresh, clean, optimistic, keyboard keys, faint grid, hand-drawn arrow, sparkle doodle, profile card.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/12947917676200710-975ac0f3ab1e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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