Cartoon boys forming a human pyramid to reach a dahi handi

Reference found on Pinterest, saved by Manisha Goklani. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Janmashtami · Instagram post · Reference

Cartoon boys forming a human pyramid to reach a dahi handi

The textured white paper background has faint pencil and sepia line sketches of an old street with buildings, blended with soft orange and peach watercolour washes along the lower edges. The focal point is a bright cartoon group of boys in blue shirts climbing on each other to reach an orange clay pot decorated with marigolds and a peacock feather, hanging from golden ropes. Colours are limited to blue, orange and warm neutrals, and the finish is clean, soft and editorial.

Palette

#eeedec
#ead9c4
#e0c5a1
#d5a266
#5b6d74
#9c7f60

Layout: Centered vertical composition: a hanging pot at top centre, the pyramid of children below it, then a small tagline, a spaced-caps greeting and a centred logo at the bottom. Faint sketched buildings frame the sides and leave airy negative space.
Typography: Small wide-tracked geometric sans with a bold keyword; greeting in thin spaced caps; the logo is a bold geometric sans wordmark with a gold emblem.

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illustrated
minimal
dahi handi pot
human pyramid
peacock feather
pencil-sketch street
watercolor wash
joyful
aspirational
warm

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Design an original Janmashtami Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Cartoon boys forming a human pyramid to reach a dahi handi.
- Look and feel: The textured white paper background has faint pencil and sepia line sketches of an old street with buildings, blended with soft orange and peach watercolour washes along the lower edges. The focal point is a bright cartoon group of boys in blue shirts climbing on each other to reach an orange clay pot decorated with marigolds and a peacock feather, hanging from golden ropes. Colours are limited to blue, orange and warm neutrals, and the finish is clean, soft and editorial.
- Layout: Centered vertical composition: a hanging pot at top centre, the pyramid of children below it, then a small tagline, a spaced-caps greeting and a centred logo at the bottom. Faint sketched buildings frame the sides and leave airy negative space.
- Typography: Small wide-tracked geometric sans with a bold keyword; greeting in thin spaced caps; the logo is a bold geometric sans wordmark with a gold emblem.
- Colours: #eeedec, #ead9c4, #e0c5a1, #d5a266, #5b6d74, #9c7f60 (background #eeedec, text #5b6d74, accent #d5a266).
- Mood and details: joyful, aspirational, warm, dahi handi pot, human pyramid, peacock feather, pencil-sketch street, watercolor wash.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/12947917675267333-bdb047c28553.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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