Close-up photographed gujia with pistachio beneath sketched Holi crowd

Reference found on Pinterest, saved by Manisha Goklani. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Holi · Poster · Reference

Close-up photographed gujia with pistachio beneath sketched Holi crowd

The background is white with soft pink watercolour washes and splatters rising like a plume of gulal. A realistic, warmly lit gujia topped with pistachio slivers is the focal point, and it merges with a loose ink-sketch illustration of a family playing Holi on a city bridge, tinted with pink and blue. Small red paint dots are scattered around the whole piece. The mix of photo and sketch gives it a nostalgic, editorial print-ad finish.

Palette

#fdfbfb
#f1d5d5
#edaeb0
#ce8e91
#f7ce7e
#efa346

Layout: A large photographed gujia sits at the centre, with a pen-sketch Holi scene rising behind it into a pink watercolour plume. A staggered column of Hinglish poem lines runs down the right under the red oval logo and ends in the tagline, greeting and a small thandai photo. The flavour list is on the left and dense outlet addresses fill the footer band.
Typography: Italic serif for the poem lines in maroon, large light pink-grey serif for the tagline, red brush script for the greeting, and small condensed sans for the address footer.

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thandai glass
colour-smeared family
nostalgic
festive
warm

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Design an original Holi poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 824 px (same shape as the reference).

Art direction to follow:
- The idea: Close-up photographed gujia with pistachio beneath sketched Holi crowd.
- Look and feel: The background is white with soft pink watercolour washes and splatters rising like a plume of gulal. A realistic, warmly lit gujia topped with pistachio slivers is the focal point, and it merges with a loose ink-sketch illustration of a family playing Holi on a city bridge, tinted with pink and blue. Small red paint dots are scattered around the whole piece. The mix of photo and sketch gives it a nostalgic, editorial print-ad finish.
- Layout: A large photographed gujia sits at the centre, with a pen-sketch Holi scene rising behind it into a pink watercolour plume. A staggered column of Hinglish poem lines runs down the right under the red oval logo and ends in the tagline, greeting and a small thandai photo. The flavour list is on the left and dense outlet addresses fill the footer band.
- Typography: Italic serif for the poem lines in maroon, large light pink-grey serif for the tagline, red brush script for the greeting, and small condensed sans for the address footer.
- Colours: #fdfbfb, #f1d5d5, #edaeb0, #ce8e91, #f7ce7e, #efa346 (background #fdfbfb, text #ce8e91, accent #efa346).
- Mood and details: nostalgic, festive, warm, gujia, pink colour splash, sketched city skyline, pichkari, thandai glass, colour-smeared family.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/12947917670915494-d2624ba4c2ca.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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