Two red lipsticks lying on a newspaper printed with a kiss-day headline

Reference found on Pinterest, saved by Ferdous Ara Nasim. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Valentine's Day · Instagram post · Reference

Two red lipsticks lying on a newspaper printed with a kiss-day headline

Cream newsprint sheets are layered and cropped at the edges, filled with dense grey column text that works as texture. Vivid red is the only accent: a bold headline, lipstick kiss marks and two embossed-rose red lipstick bullets in gold and black cases, lit with soft even overhead light and gentle shadows. The finish is an editorial, tabloid-style product still life.

Palette

#c1b9ae
#d3cec1
#b72c2c
#b39f95
#ad7871
#74655e

Layout: A top-down flat lay of overlapping newspapers, with one centred sheet carrying a serif masthead at the top, a huge red stacked headline in the middle and a spaced tagline at the bottom. Two uncapped lipsticks sit diagonally at the upper left and lower right, framing the headline, with lip prints scattered around.
Typography: Elegant thin serif caps masthead with italic serif section line; chunky red rounded grotesque headline in mixed sizes, lowercase; small spaced sans caps tagline; tiny body-text columns.

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Design an original Valentine's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Two red lipsticks lying on a newspaper printed with a kiss-day headline.
- Look and feel: Cream newsprint sheets are layered and cropped at the edges, filled with dense grey column text that works as texture. Vivid red is the only accent: a bold headline, lipstick kiss marks and two embossed-rose red lipstick bullets in gold and black cases, lit with soft even overhead light and gentle shadows. The finish is an editorial, tabloid-style product still life.
- Layout: A top-down flat lay of overlapping newspapers, with one centred sheet carrying a serif masthead at the top, a huge red stacked headline in the middle and a spaced tagline at the bottom. Two uncapped lipsticks sit diagonally at the upper left and lower right, framing the headline, with lip prints scattered around.
- Typography: Elegant thin serif caps masthead with italic serif section line; chunky red rounded grotesque headline in mixed sizes, lowercase; small spaced sans caps tagline; tiny body-text columns.
- Colours: #c1b9ae, #d3cec1, #b72c2c, #b39f95, #ad7871, #74655e (background #d3cec1, text #b72c2c, accent #ad7871).
- Mood and details: romantic, bold, playful, newspaper, lipstick, lip kiss prints, scattered papers.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/128423026874220013-b18be4de2c78.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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