Ghost with skeleton arms carrying shopping bags

Reference found on Pinterest, saved by Stephan. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Ghost with skeleton arms carrying shopping bags

A deep forest-green flat background with a grainy, risograph-like texture. A textured pale grey ghost with bony skeleton arms holds tote bags decorated with a spiderweb, dripping slime and a skull, while bats, a dangling spider, a worm and a glowing lantern surround it. A small coral moon and a tiny film camera add charm. The limited palette of green, coral, black and grey, with a noisy print finish, gives it a vintage screenprint feel.

Palette

#274939
#b3b7ac
#525947
#7f6c59
#ad7962
#f28669

Layout: A large staggered title across the top with the date tucked left; a big ghost fills the centre with its arms raised holding bags; secondary copy is right-aligned in the lower right, and a URL and partner logos run along the bottom strip.
Typography: Hand-drawn, uneven, blobby display caps in coral; condensed hand-lettered caps for the body copy in the same coral.

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1651 px (same shape as the reference).

Art direction to follow:
- The idea: Ghost with skeleton arms carrying shopping bags.
- Look and feel: A deep forest-green flat background with a grainy, risograph-like texture. A textured pale grey ghost with bony skeleton arms holds tote bags decorated with a spiderweb, dripping slime and a skull, while bats, a dangling spider, a worm and a glowing lantern surround it. A small coral moon and a tiny film camera add charm. The limited palette of green, coral, black and grey, with a noisy print finish, gives it a vintage screenprint feel.
- Layout: A large staggered title across the top with the date tucked left; a big ghost fills the centre with its arms raised holding bags; secondary copy is right-aligned in the lower right, and a URL and partner logos run along the bottom strip.
- Typography: Hand-drawn, uneven, blobby display caps in coral; condensed hand-lettered caps for the body copy in the same coral.
- Colours: #274939, #b3b7ac, #525947, #7f6c59, #ad7962, #f28669 (background #274939, text #b3b7ac, accent #f28669).
- Mood and details: playful, spooky, festive, ghost, skeleton arms, bats, spider, lantern, shopping bags.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/12807180189152957-e9dbeba996f2.gif (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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