Year 2026 numerals morphing into a papercut red horse

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Lunar New Year · Instagram post · Reference

Year 2026 numerals morphing into a papercut red horse

Textured off-white watercolour-paper background with everything in one flat Chinese red. The focal point is a flowing calligraphic year whose first stroke trails into a horse tail and whose final digit rises into a papercut-style horse head with a mane and dotted collar. No other decoration, so the single-colour, print-on-paper finish looks clean and premium.

Palette

#f4efed
#cd1514
#ebd0ce
#d2403f
#e3afad
#dd8f8e

Layout: Centred single-column stack: small brand name at top, then a wide illustrated year lockup whose last digit becomes a horse, a big two-line greeting, a spaced subtitle and a two-line wish. Generous off-white margins all round.
Typography: Bold stencil-like rounded display sans caps for the greeting; brush-script numerals; small wide-tracked sans caps subtitle and a light humanist sans for the wish.

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Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Year 2026 numerals morphing into a papercut red horse.
- Look and feel: Textured off-white watercolour-paper background with everything in one flat Chinese red. The focal point is a flowing calligraphic year whose first stroke trails into a horse tail and whose final digit rises into a papercut-style horse head with a mane and dotted collar. No other decoration, so the single-colour, print-on-paper finish looks clean and premium.
- Layout: Centred single-column stack: small brand name at top, then a wide illustrated year lockup whose last digit becomes a horse, a big two-line greeting, a spaced subtitle and a two-line wish. Generous off-white margins all round.
- Typography: Bold stencil-like rounded display sans caps for the greeting; brush-script numerals; small wide-tracked sans caps subtitle and a light humanist sans for the wish.
- Colours: #f4efed, #cd1514, #ebd0ce, #d2403f, #e3afad, #dd8f8e (background #f4efed, text #cd1514, accent #d2403f).
- Mood and details: joyful, clean, festive, horse, papercut, year numerals, textured paper.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/126241595802822131-af45cbc1c45d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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