Highlighter marking a woman in a vintage group photo

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Women's Day · Poster · Reference

Highlighter marking a woman in a vintage group photo

Off-white paper surrounds an archival black-and-white office group photo of men in suits with two seated women. A photographed yellow highlighter draws a vertical neon stroke down the image, and the only colour in the picture is a translucent yellow wash over one woman. The single spot of colour makes her the focal point, and the finish is understated, editorial print.

Palette

#fbf9f8
#131319
#282b2f
#d5d4d6
#a1a29c
#4b4e4d

Layout: A yellow highlighter hangs from the top centre, and its stroke runs down into a wide black-and-white photo in the lower two-thirds, ending on one woman. A left-aligned text block sits in the white space above the photo, to the left of the highlighter.
Typography: The headline is a bold humanist sans that runs inline into regular-weight sans body copy, forming a compact editorial paragraph.

photographic
minimal
retro
highlighter
yellow highlight stroke
vintage photo
black and white
witty
empowering
nostalgic

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Design an original Women's Day poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1283 px (same shape as the reference).

Art direction to follow:
- The idea: Highlighter marking a woman in a vintage group photo.
- Look and feel: Off-white paper surrounds an archival black-and-white office group photo of men in suits with two seated women. A photographed yellow highlighter draws a vertical neon stroke down the image, and the only colour in the picture is a translucent yellow wash over one woman. The single spot of colour makes her the focal point, and the finish is understated, editorial print.
- Layout: A yellow highlighter hangs from the top centre, and its stroke runs down into a wide black-and-white photo in the lower two-thirds, ending on one woman. A left-aligned text block sits in the white space above the photo, to the left of the highlighter.
- Typography: The headline is a bold humanist sans that runs inline into regular-weight sans body copy, forming a compact editorial paragraph.
- Colours: #fbf9f8, #131319, #282b2f, #d5d4d6, #a1a29c, #4b4e4d (background #fbf9f8, text #131319, accent #131319).
- Mood and details: witty, empowering, nostalgic, highlighter, yellow highlight stroke, vintage photo, black and white.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/12525705206973300-5115dbf7783d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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