Upright red pencil gripped by a line-drawn hand

Reference found on Pinterest, saved by febeeeee. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Gandhi Jayanti · Instagram post · Reference

Upright red pencil gripped by a line-drawn hand

Flat light-grey background with a single realistic red pencil standing upright on a soft oval shadow. A simple black outline cartoon hand grips it like a fist, mixing photoreal and line-art styles. The visual is a pun on standing up for your beliefs, which suits a Gandhi tribute. Red is the only accent colour, so the ad-agency look stays extremely restrained.

Palette

#ececec

Layout: A vertical red pencil stands at the centre with a soft cast shadow, and the headline is centred below it. The greeting sits small at bottom left and the brand wordmark at bottom right, with lots of light-grey negative space.
Typography: Neutral grey grotesque sans for the headline and greeting; bold red lowercase sans wordmark

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Upright red pencil gripped by a line-drawn hand.
- Look and feel: Flat light-grey background with a single realistic red pencil standing upright on a soft oval shadow. A simple black outline cartoon hand grips it like a fist, mixing photoreal and line-art styles. The visual is a pun on standing up for your beliefs, which suits a Gandhi tribute. Red is the only accent colour, so the ad-agency look stays extremely restrained.
- Layout: A vertical red pencil stands at the centre with a soft cast shadow, and the headline is centred below it. The greeting sits small at bottom left and the brand wordmark at bottom right, with lots of light-grey negative space.
- Typography: Neutral grey grotesque sans for the headline and greeting; bold red lowercase sans wordmark
- Colours: #ececec (background #ececec, text #111111, accent #111111).
- Mood and details: thoughtful, bold, clean, pencil, line-art hand, shadow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/12384967719780374-6e40b5e04e90.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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