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Dussehra · Instagram post · Reference

Dussehra Instagram post: Split black/white canvas where the word NEGATIVE becomes POSITIVE

The design is built on a stark contrast between a deep black half and a pure white half, with no gradients or texture. A small orange silhouette of an archer drawing a bow stands on top of the display letters as the focal accent. The word crosses the split to act out good defeating darkness, and orange is the only brand colour against the monochrome.

Reference image for inspiration. Editable source files are not included.