Cracked brown eggshell with tally marks inside and chick footprints walking away

Reference found on Pinterest, saved by Mrs. LeGault. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Easter · Instagram post · Reference

Cracked brown eggshell with tally marks inside and chick footprints walking away

Soft off-white seamless backdrop with gentle diffused studio light and soft shadows. A brown eggshell is split into two halves, and the white insides carry hand-drawn prison-style tally marks. Orange shell fragments are scattered below, and a trail of tiny inked bird footprints leads towards the viewer, which tells a clever escape story. The palette is limited to warm tan and charcoal on white.

Palette

#eaeae9
#c9c2bb
#af9c8c
#8d6f58
#f3bf72
#3e3d3d

Layout: Centred stack: a big two-line headline at the top, then a two-line tracked subline, and the split eggshell in the middle. A trail of drawn footprints runs down to the bottom edge, and plenty of white space surrounds everything.
Typography: Heavy geometric sans in charcoal caps for the headline; light, widely tracked sans caps for the subline.

photographic
minimal
cracked eggshell
tally marks
chick footprints
eggshell fragments
witty
warm
clean

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Design an original Easter Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Cracked brown eggshell with tally marks inside and chick footprints walking away.
- Look and feel: Soft off-white seamless backdrop with gentle diffused studio light and soft shadows. A brown eggshell is split into two halves, and the white insides carry hand-drawn prison-style tally marks. Orange shell fragments are scattered below, and a trail of tiny inked bird footprints leads towards the viewer, which tells a clever escape story. The palette is limited to warm tan and charcoal on white.
- Layout: Centred stack: a big two-line headline at the top, then a two-line tracked subline, and the split eggshell in the middle. A trail of drawn footprints runs down to the bottom edge, and plenty of white space surrounds everything.
- Typography: Heavy geometric sans in charcoal caps for the headline; light, widely tracked sans caps for the subline.
- Colours: #eaeae9, #c9c2bb, #af9c8c, #8d6f58, #f3bf72, #3e3d3d (background #eaeae9, text #3e3d3d, accent #f3bf72).
- Mood and details: witty, warm, clean, cracked eggshell, tally marks, chick footprints, eggshell fragments.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/122582421097978575-51f555fee990.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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