Green paper peeled up into a Christmas tree shape

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Christmas · Story · Reference

Green paper peeled up into a Christmas tree shape

The top two-thirds is a red knit-fabric texture and the bottom third is a green knit texture. The red layer appears to lift and curl on both sides of a triangle, showing the green beneath and making a tree with a small green star cut out above it. Soft shadows under the curled edges give a subtle paper-craft realism. The palette sticks to red, green and white.

Palette

#a71e1e
#1f5842
#2e3025
#b04b4b
#4b7a64

Layout: The centred headline stack, date and small snowman icon sit in the upper third. The tree-shaped paper curl rises from the green lower band at the centre, and a centred bilingual wish sits in the bottom band. Most of the red field is left as negative space.
Typography: Bold wide sans caps with a striped, cut-line texture, a tiny script accent above, and bold Chinese sans; small clean sans for the date and footer

minimal
typographic
flat
christmas tree
paper curl
star
snowman icon
knit texture
cozy
clever
warm

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Design an original Christmas Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Green paper peeled up into a Christmas tree shape.
- Look and feel: The top two-thirds is a red knit-fabric texture and the bottom third is a green knit texture. The red layer appears to lift and curl on both sides of a triangle, showing the green beneath and making a tree with a small green star cut out above it. Soft shadows under the curled edges give a subtle paper-craft realism. The palette sticks to red, green and white.
- Layout: The centred headline stack, date and small snowman icon sit in the upper third. The tree-shaped paper curl rises from the green lower band at the centre, and a centred bilingual wish sits in the bottom band. Most of the red field is left as negative space.
- Typography: Bold wide sans caps with a striped, cut-line texture, a tiny script accent above, and bold Chinese sans; small clean sans for the date and footer
- Colours: #a71e1e, #1f5842, #2e3025, #b04b4b, #4b7a64 (background #a71e1e, text #2e3025, accent #b04b4b).
- Mood and details: cozy, clever, warm, christmas tree, paper curl, star, snowman icon, knit texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/12244230232136934-2dfce2ba515f.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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