Full moon forming the body of a minimalist hanging lantern

Reference found on Pinterest, saved by Nadia Shariffuddin. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Story · Reference

Full moon forming the body of a minimalist hanging lantern

Flat, rich crimson background with a subtle darker vignette. A photoreal full moon glows softly and acts as the lantern body, with a flat pale-gold line-art cap, cord and fringed tassel above and below it. A tiny red seal stamp is the accent. The finish is quiet, refined and premium.

Palette

#890b02
#680a04
#973328
#eeede4
#d6cdb6
#a0564a

Layout: A tall, centred vertical composition shows a thin gold cord and cap above a glowing moon, then a spaced serif title and a gold tassel below, all floating in generous red negative space. A small calendar block sits top-left, and two lines of Chinese copy are centred near the bottom.
Typography: Widely tracked thin serif caps for the English title; bold Chinese serif (Song-style) headline in pale beige with a smaller subline

minimal
luxury
traditional
full moon
lantern
tassel
red seal
calendar date
serene
elegant
festive

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Design an original Lunar New Year Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Full moon forming the body of a minimalist hanging lantern.
- Look and feel: Flat, rich crimson background with a subtle darker vignette. A photoreal full moon glows softly and acts as the lantern body, with a flat pale-gold line-art cap, cord and fringed tassel above and below it. A tiny red seal stamp is the accent. The finish is quiet, refined and premium.
- Layout: A tall, centred vertical composition shows a thin gold cord and cap above a glowing moon, then a spaced serif title and a gold tassel below, all floating in generous red negative space. A small calendar block sits top-left, and two lines of Chinese copy are centred near the bottom.
- Typography: Widely tracked thin serif caps for the English title; bold Chinese serif (Song-style) headline in pale beige with a smaller subline
- Colours: #890b02, #680a04, #973328, #eeede4, #d6cdb6, #a0564a (background #890b02, text #eeede4, accent #973328).
- Mood and details: serene, elegant, festive, full moon, lantern, tassel, red seal, calendar date.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/122230577384079179-103860238559.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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