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Creative · Reference
Creative: A large urban billboard with an irreverent plant-based milk message
Show a pale lavender outdoor billboard mounted on a dense urban corner beneath a web of overhead cables. Use oversized dark navy-black rounded lettering as the dominant graphic, with narrow product panels and small marks arranged along the left side. Photograph the scene under overcast daylight with muted brick buildings, street signs, bicycles, storefronts, and pedestrians around it. Keep the visual deliberately simple, bold, and culturally cheeky, with a real-world pasted-advertising feel.
Reference image for inspiration. Editable source files are not included.
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