Reference found on Pinterest, saved by Arlet Robledo Perea. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Women's Day · Instagram post · Reference

Black silhouette of a woman's profile with overlapping word

A flat charcoal-grey background holds a solid black side-profile silhouette of a woman cropped at the left and bottom edges. The headline letters change colour where they cross the silhouette, white on black and black on grey, so the word reads as part of the figure. There is no gradient or texture, only strict monochrome contrast with generous empty space on the right. A small teal fan-shaped logo adds the only colour.

Palette

#212121
#000000
#010101
#0f0f0f

Layout: A large black female profile silhouette fills the left half, facing right; a huge bold word crosses it at eye level, with the first letter white over the silhouette and the rest black over the charcoal ground. A small stacked line of body text sits right of the face, and a tiny logo mark is top right.
Typography: Heavy geometric sans-serif caps for the headline; light, small sans-serif body text broken one or two words per line

minimal
typographic
dark
female profile silhouette
negative-space lettering
bold
thoughtful
empowering

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Design an original Women's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Black silhouette of a woman's profile with overlapping word.
- Look and feel: A flat charcoal-grey background holds a solid black side-profile silhouette of a woman cropped at the left and bottom edges. The headline letters change colour where they cross the silhouette, white on black and black on grey, so the word reads as part of the figure. There is no gradient or texture, only strict monochrome contrast with generous empty space on the right. A small teal fan-shaped logo adds the only colour.
- Layout: A large black female profile silhouette fills the left half, facing right; a huge bold word crosses it at eye level, with the first letter white over the silhouette and the rest black over the charcoal ground. A small stacked line of body text sits right of the face, and a tiny logo mark is top right.
- Typography: Heavy geometric sans-serif caps for the headline; light, small sans-serif body text broken one or two words per line
- Colours: #212121, #000000, #010101, #0f0f0f (background #212121, text #000000, accent #000000).
- Mood and details: bold, thoughtful, empowering, female profile silhouette, negative-space lettering.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/120049146312880742-b2532f399d24.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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