Real skier photographed mid-jump over a chalk-drawn mountain landscape

Reference found on Pinterest, saved by Melissa VR. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Real skier photographed mid-jump over a chalk-drawn mountain landscape

A grey textured concrete wall serves as the backdrop, overlaid with loose ink-and-chalk illustrations of rolling snowy hills, pine trees, cloud outlines, soaring birds and a ski lift. A photographed skier in a vivid blue jacket, black pants and helmet is composited mid-air as though jumping from the drawn slope, the only saturated colour in the frame. Soft even lighting and white chalk washes suggest snow while keeping the gritty urban texture.

Palette

#73838a
#5b6971
#8a9ba1
#414d54
#a1b0b3
#b3c4c7

Layout: Skier diagonally centred as if leaping off a drawn slope; right-aligned stacked headline sits left of the skier's raised arm in the upper third; a full-width footer bar holds the blue logo block left, tagline centre and store/social info right.
Typography: Condensed bold sans caps in white, right-aligned stack; footer in condensed sans with white-on-blue logo lockup.

All creative ads for sports clubs, academies and events, online stores

photographic
illustrated
collage
skier
hand-drawn mountains
sketched clouds
pine trees
birds
concrete texture
playful
energetic
clever

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1531 px (same shape as the reference).

Art direction to follow:
- The idea: Real skier photographed mid-jump over a chalk-drawn mountain landscape.
- Look and feel: A grey textured concrete wall serves as the backdrop, overlaid with loose ink-and-chalk illustrations of rolling snowy hills, pine trees, cloud outlines, soaring birds and a ski lift. A photographed skier in a vivid blue jacket, black pants and helmet is composited mid-air as though jumping from the drawn slope, the only saturated colour in the frame. Soft even lighting and white chalk washes suggest snow while keeping the gritty urban texture.
- Layout: Skier diagonally centred as if leaping off a drawn slope; right-aligned stacked headline sits left of the skier's raised arm in the upper third; a full-width footer bar holds the blue logo block left, tagline centre and store/social info right.
- Typography: Condensed bold sans caps in white, right-aligned stack; footer in condensed sans with white-on-blue logo lockup.
- Colours: #73838a, #5b6971, #8a9ba1, #414d54, #a1b0b3, #b3c4c7 (background #414d54, text #b3c4c7, accent #b3c4c7).
- Mood and details: playful, energetic, clever, skier, hand-drawn mountains, sketched clouds, pine trees, birds, concrete texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1196337405522777-e5231ecfcd22.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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