Warped gold NEW YEAR lettering around a green jade seal

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New Year · Instagram post · Reference

Warped gold NEW YEAR lettering around a green jade seal

The background is a textured, scratched red with black triangular wedges and radiating manga-style speed lines. Gold letters with a worn print texture warp in perspective toward the middle. The focal point is a glossy translucent green jade seal with a red stamp inside. Red, black and gold give it a punchy, poster-like festive energy.

Palette

#e02f27
#cfb05e
#000000
#552618
#a22920
#1d0c09

Layout: Symmetrical hourglass layout: huge distorted YEAR lettering at the top and NEW at the bottom, pinched toward a central green jade seal. Black speed lines radiate from the centre, pill-shaped tags on the left and right hold Chinese characters, and small vertical text blocks sit in the corners.
Typography: Heavy condensed sans caps, stretched and perspective-warped, in gold and black; bold Chinese sans in pill shapes; small vertical sans captions.

typographic
bright
retro
jade seal
speed lines
distorted letters
scratched texture
energetic
festive
bold

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Warped gold NEW YEAR lettering around a green jade seal.
- Look and feel: The background is a textured, scratched red with black triangular wedges and radiating manga-style speed lines. Gold letters with a worn print texture warp in perspective toward the middle. The focal point is a glossy translucent green jade seal with a red stamp inside. Red, black and gold give it a punchy, poster-like festive energy.
- Layout: Symmetrical hourglass layout: huge distorted YEAR lettering at the top and NEW at the bottom, pinched toward a central green jade seal. Black speed lines radiate from the centre, pill-shaped tags on the left and right hold Chinese characters, and small vertical text blocks sit in the corners.
- Typography: Heavy condensed sans caps, stretched and perspective-warped, in gold and black; bold Chinese sans in pill shapes; small vertical sans captions.
- Colours: #e02f27, #cfb05e, #000000, #552618, #a22920, #1d0c09 (background #e02f27, text #000000, accent #a22920).
- Mood and details: energetic, festive, bold, jade seal, speed lines, distorted letters, scratched texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/11962755257451936-cfd6ab9fc0b9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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