Fanned green colour-swatch book forming a Christmas tree

Reference found on Pinterest, saved by Malin Ask. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

Fanned green colour-swatch book forming a Christmas tree

A solid bright red background with a subtle radial glow. A colour-swatch fan book in graded greens, from dark to yellow-green, is spread into a triangle shaped like a Christmas tree, lit softly with a faint shadow. It is a visual pun that ties the printing trade to the holiday. The finish is flat, clean and product-shot style.

Palette

#d1170f
#e8e0e2
#6a7652
#ada38d
#31402a
#d85c54

Layout: The swatch fan is centred in the upper two-thirds, forming a triangular tree. A small centred greeting sits below it, with the logo centred beneath the greeting. Plenty of red negative space.
Typography: Small, letter-spaced bold sans caps in white for the greeting; a compact sans wordmark next to a letter-shaped logo mark.

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green shades
clever
cheerful
clean

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1551 px (same shape as the reference).

Art direction to follow:
- The idea: Fanned green colour-swatch book forming a Christmas tree.
- Look and feel: A solid bright red background with a subtle radial glow. A colour-swatch fan book in graded greens, from dark to yellow-green, is spread into a triangle shaped like a Christmas tree, lit softly with a faint shadow. It is a visual pun that ties the printing trade to the holiday. The finish is flat, clean and product-shot style.
- Layout: The swatch fan is centred in the upper two-thirds, forming a triangular tree. A small centred greeting sits below it, with the logo centred beneath the greeting. Plenty of red negative space.
- Typography: Small, letter-spaced bold sans caps in white for the greeting; a compact sans wordmark next to a letter-shaped logo mark.
- Colours: #d1170f, #e8e0e2, #6a7652, #ada38d, #31402a, #d85c54 (background #d1170f, text #e8e0e2, accent #d85c54).
- Mood and details: clever, cheerful, clean, colour swatch fan, christmas tree shape, green shades.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/11962755241346041-a52f7ffc3a53.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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