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Creative · Reference
Creative: Two-panel transit advertisement with oat-milk cartons
Stage a simple out-of-home advertisement in a gray concrete underground passage with fluorescent ceiling strips and a tiled floor. Use cool white backlit panels, placing a bold humorous sentence on one and pale blue-and-white cartons on the other. Let a dark motion-blurred commuter pass across the lower foreground for scale and movement. Keep the palette restrained and the finish documentary, slightly grainy, and transit-authentic.
Reference image for inspiration. Editable source files are not included.
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