Sedans stacked in shrinking sizes to form a Christmas tree

Reference found on Pinterest, saved by Francisco Badalotti. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

Sedans stacked in shrinking sizes to form a Christmas tree

Warm taupe gradient background with a soft central glow and vignette. Side-profile sedans in charcoal, red, blue and silver are stacked, each one smaller than the one below, to suggest a Christmas tree silhouette, with a soft ground shadow under the largest car. The design is clean, with generous negative space and no other decoration. It has a glossy catalogue-quality product-render finish.

Palette

#998f81
#aba296
#beb6ad
#d6d1ca
#736668
#553c3b

Layout: A centred tower of side-profile cars fills the upper-middle area. Below it sit the centred greeting, two small car-brand badges and the company logo, with a grey address strip along the bottom.
Typography: Small, light, condensed humanist sans in brown-grey for the greeting, with small caps sans in the footer

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1800 px (same shape as the reference).

Art direction to follow:
- The idea: Sedans stacked in shrinking sizes to form a Christmas tree.
- Look and feel: Warm taupe gradient background with a soft central glow and vignette. Side-profile sedans in charcoal, red, blue and silver are stacked, each one smaller than the one below, to suggest a Christmas tree silhouette, with a soft ground shadow under the largest car. The design is clean, with generous negative space and no other decoration. It has a glossy catalogue-quality product-render finish.
- Layout: A centred tower of side-profile cars fills the upper-middle area. Below it sit the centred greeting, two small car-brand badges and the company logo, with a grey address strip along the bottom.
- Typography: Small, light, condensed humanist sans in brown-grey for the greeting, with small caps sans in the footer
- Colours: #998f81, #aba296, #beb6ad, #d6d1ca, #736668, #553c3b (background #998f81, text #553c3b, accent #553c3b).
- Mood and details: elegant, clever, warm, stacked cars forming a Christmas tree, soft shadow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/119345458870163298-e55cb5daab45.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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