Hand-scribbled red marker drawing of a ketchup bottle

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Poster · Reference

Hand-scribbled red marker drawing of a ketchup bottle

An off-white paper background with a thin frame and plenty of empty space. The focal point is a loose pink-red marker scribble of a ketchup bottle with a green-outlined label, a handwritten product name and a small tomato. The rough, amateur drawing contrasts with the clean black type. A flat, printed finish lets the drawing prove the brand's recognisability.

Palette

#ececec
#fdfdfd
#d1cccd
#dd799d
#dba3b6
#969a94

Layout: A tall portrait with a centred three-line bold headline at the top and a large drawn bottle in the middle. A small attribution sits bottom right of the drawing, with a centred tagline and logo at the base.
Typography: Heavy geometric sans caps for the headline; small condensed sans caps for the credit; the red arched wordmark used as the logo.

All creative ads for food and beverage brands, FMCG brands

typographic
illustrated
minimal
child-like marker drawing
ketchup bottle
tomato
scribbled texture
witty
playful
confident

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 2010 px (same shape as the reference).

Art direction to follow:
- The idea: Hand-scribbled red marker drawing of a ketchup bottle.
- Look and feel: An off-white paper background with a thin frame and plenty of empty space. The focal point is a loose pink-red marker scribble of a ketchup bottle with a green-outlined label, a handwritten product name and a small tomato. The rough, amateur drawing contrasts with the clean black type. A flat, printed finish lets the drawing prove the brand's recognisability.
- Layout: A tall portrait with a centred three-line bold headline at the top and a large drawn bottle in the middle. A small attribution sits bottom right of the drawing, with a centred tagline and logo at the base.
- Typography: Heavy geometric sans caps for the headline; small condensed sans caps for the credit; the red arched wordmark used as the logo.
- Colours: #ececec, #fdfdfd, #d1cccd, #dd799d, #dba3b6, #969a94 (background #fdfdfd, text #dd799d, accent #dba3b6).
- Mood and details: witty, playful, confident, child-like marker drawing, ketchup bottle, tomato, scribbled texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/118993615149254974-fcde25598b8c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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