Frightened man in bed staring at his phone at night

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Halloween · Poster · Reference

Frightened man in bed staring at his phone at night

A dark bedroom shot from overhead in deep navy and purple shadow, with red light spilling in from a lamp. The man's wide-eyed, shocked face is lit by the cold glow of his phone and is the focal point. A crumpled blanket covers the lower half, where the glowing red digital numerals hover like an alarm-clock display. The finish is cinematic, horror-film colour grading.

Palette

#080311
#210410
#161333
#5e111d
#32293e
#ba0910

Layout: The top-down photo of a man in bed fills the frame, with a red two-line kicker centred at the top. The glowing clock-digit headline, a red rule and the subtitle sit over the blanket in the lower third, followed by centred body copy, an outlined CTA pill and a small logo at the bottom.
Typography: Red seven-segment digital-clock display numerals; bold red serif caps for the subtitle and kicker; small light serif caps for the body

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photographic
dark
digital clock numerals
smartphone glow
man in bed
red neon light
eerie
cinematic
playful

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Frightened man in bed staring at his phone at night.
- Look and feel: A dark bedroom shot from overhead in deep navy and purple shadow, with red light spilling in from a lamp. The man's wide-eyed, shocked face is lit by the cold glow of his phone and is the focal point. A crumpled blanket covers the lower half, where the glowing red digital numerals hover like an alarm-clock display. The finish is cinematic, horror-film colour grading.
- Layout: The top-down photo of a man in bed fills the frame, with a red two-line kicker centred at the top. The glowing clock-digit headline, a red rule and the subtitle sit over the blanket in the lower third, followed by centred body copy, an outlined CTA pill and a small logo at the bottom.
- Typography: Red seven-segment digital-clock display numerals; bold red serif caps for the subtitle and kicker; small light serif caps for the body
- Colours: #080311, #210410, #161333, #5e111d, #32293e, #ba0910 (background #080311, text #ba0910, accent #5e111d).
- Mood and details: eerie, cinematic, playful, digital clock numerals, smartphone glow, man in bed, red neon light.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/118993615148615132-b33475b2f57a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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