Foot with red pedicure wrapped in whipped cream and a sugared rose, inside a heart frame

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Valentine's Day · Instagram post · Reference

Foot with red pedicure wrapped in whipped cream and a sugared rose, inside a heart frame

Saturated flat red background with a glossy red-satin photograph cropped into a heart framed by a periwinkle-blue scalloped lace edge and a pink bow. The focal point is a bare foot with red toenails, circled by piped whipped cream and a sugar-coated red jelly rose, shot with flash for a campy editorial look. Pink and black retro circus-style lettering and tiny black hearts give it a kitsch vintage-magazine feel.

Palette

#db1f1d
#a92223
#82262f
#c85198
#dcbbad
#4f110c

Layout: A retro magazine cover: a large pink arched headline across the top, a big heart-shaped photo window with a blue scalloped border and bow in the centre, and the second headline word stacked down the lower left with a black slogan on the lower right. Small sans captions sit in the four corners and at the top centre, with an italic serif quote under the header strip.
Typography: Pink Victorian-style display serif caps with black drop shadow, varied letter sizes; heavy black condensed serif lowercase; italic serif quote; small plain sans captions.

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Design an original Valentine's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Foot with red pedicure wrapped in whipped cream and a sugared rose, inside a heart frame.
- Look and feel: Saturated flat red background with a glossy red-satin photograph cropped into a heart framed by a periwinkle-blue scalloped lace edge and a pink bow. The focal point is a bare foot with red toenails, circled by piped whipped cream and a sugar-coated red jelly rose, shot with flash for a campy editorial look. Pink and black retro circus-style lettering and tiny black hearts give it a kitsch vintage-magazine feel.
- Layout: A retro magazine cover: a large pink arched headline across the top, a big heart-shaped photo window with a blue scalloped border and bow in the centre, and the second headline word stacked down the lower left with a black slogan on the lower right. Small sans captions sit in the four corners and at the top centre, with an italic serif quote under the header strip.
- Typography: Pink Victorian-style display serif caps with black drop shadow, varied letter sizes; heavy black condensed serif lowercase; italic serif quote; small plain sans captions.
- Colours: #db1f1d, #a92223, #82262f, #c85198, #dcbbad, #4f110c (background #db1f1d, text #4f110c, accent #a92223).
- Mood and details: provocative, cheeky, bold, scalloped heart frame, whipped cream, gummy rose, red satin, ribbon bow, small hearts.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/11681280280391189-fe9fad7b4b56.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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